Storytelling evokes our emotions. When we feel something when we listen, watch or read a story, we remember. We will remember the story and how we felt, whether anger, fear, empathy or love, it ties us to the story as if we were participating.
Storytelling is how we communicate to our friends and family about our day. It is how we have been communicating since humankind began. Cave dwellers shared their hunting experiences in visual storytelling. Through our stories, we can build trust in us and our product and add value to our customers.
The old way of marketing only irritates customers by being invasive, whether emails, television ads, or even billboards. Storytelling embraces the most important aspect of marketing, the customer’s relationship or emotion to your brand. Visual storytelling can be an important avenue in social media marketing, as the saying goes “a picture is worth a thousand words”.
I knew I wanted to be an artist from the time I touched a crayon. But having overpowering shyness and anxiety have hindered my success as an artist. It wasn’t until I survived the most fatal breast cancer that I made the decision to overcome this disability and no longer be a closet artist. I sought counseling and education in multimedia communications. The counseling addressed my demons and the education addressed my lack of computer skills. I am still on my journey with taking this Social Media Marketing class, but I am closer to reaching my goals of sharing my art.
An important aspect of storytelling is engagement. An amazing story of engagement is told in this article from http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-power-of-storytelling-what-nonprofits-can-teach-the-private-sector-about-social-media about Scott Harrison from the book The Dragonfly Effect by Jennifer Aaker and Andy Smith. Harrison had power, money and emptiness in his life. He set out to find meaning by volunteering on a floating hospital as their photojournalist. After eight months he returned home to start a charity: WATER and he did it on his birthday by asking his friends to donate $31 instead of a gift. Everything grew from there and you will have to read the article or the book to find out more. Needless to say, this man created engagement.
Sometimes we think we don’t have stories, and maybe they aren’t as life changing as Harrison’s, but we all have stories of how or why we are doing something. People want to know the why and how and that creates engagement.
My Call to Action:
My Call to Action is to share photos of what I am able to create in my limited time schedule and start a Weekly Pen Doodle.